【单选题】
“推动”型促销策略是以___为主要对象。
A. 中间商
B. 最终消费者
C. 批发商
D. 零售商
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答案
A
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【单选题】
产品处于成熟时,效果最佳的促销方式首推___。
A. 营业推广
B. 广告
C. 人员推销
D. 公共关系
【单选题】
市场是“买主和卖主进行商品交换的场所”的概念是出自于___
A. 传统的观念
B. 经济学家
C. 营销者
D. 制造商
【单选题】
市场营销观念有四个支柱:顾客导向、协调的市场营销、盈利性和___
A. 产品中心
B. 顾客中心
C. 工厂中心
D. 市场中心
【单选题】
“吉芬商品”随着收入的增加,消费量在___
A. 增加
B. 不变
C. 加速增加
D. 减少
【单选题】
供给弹性ES值一般是___
A. 大于零的
B. 小于零的
C. 等于零的
D. 小于或等于零的
【单选题】
在市场经济的条件下,决定商品价格的因素一般是___
A. 政府
B. 物价部门
C. 卖方
D. 市场的供求关系
【单选题】
需要层次理论的提出者是___
A. 庇古
B. 马歇尔
C. 马斯洛
D. 科特勒
【单选题】
市场按什么标准划分为实物商品市场、劳动力市场、金融市场、技术市场、信息市场?___
A. 空间结构
B. 层次结构
C. 竞争结构
D. 商品结构
【单选题】
通常认为期货市场最基本的功能是分散___
A. 市场风险
B. 价格风险
C. 交易风险
D. 商品风险
【单选题】
一般而言,在产品市场生命周期的哪一阶段竞争最为激烈?___
A. 导入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
企业在原有产品的基础上,部分采用新技术、新材料制成的性能有显著提高的新产品是___
A. 全新产品
B. 换代产品
C. 改进产品
D. 仿制新产品
【单选题】
对工业品中专用性强,用户比较固定、对厂牌商标比较重视的产品,多选择什么样的销售策略?___
A. 密集分配
B. 选择性分配
C. 独家专营
D. 经销和代销
【单选题】
在实施选择分配的销售渠道策略时,企业应该___
A. 有选择地挑选几个中间商
B. 中间商越多越好
C. 一个目标市场一个中间商
D. 不用中间商
【单选题】
下面什么促销方法有利于搞好企业与外界的关系,在公众中树立良好的企业形象,但其促销效果难以把握___
A. 公共关系
B. 广告
C. 人员推广
D. 营业推广
【单选题】
在产品市场生命周期各阶段中,以营业推广为主的促销策略一般是在___
A. 导入期
B. 衰退期
C. 成长期
D. 成熟期
【单选题】
最古老、最普遍、最直接的推销方法是___
A. 广告
B. 公共关系
C. 人员推销
D. 营业推广
【单选题】
什么方法旨在激发消费者购买和促进经销商的效率,如陈列,展出与展览、表演和许多非常规的、非经常性的销售尝试___
A. 广告
B. 公共关系
C. 营业推广
D. 人员推销
【单选题】
一种商品在什么情况下,则需求量受价格变动的影响大,所以企业在调整价格时应慎重考虑___
A. 需求弹性小
B. 需求弹性大
C. 收入弹性小
D. 收入弹性大
【单选题】
按领袖价格定价,属于___
A. 成本加成定价法
B. 需求导向定价法
C. 习惯定价法
D. 生产导向定价法
【单选题】
消费者对价格敏感,生产与销售成本低,竞争者易进入,商品差异性小的新产品定价,应采用___
A. 高价策略
B. 低价策略
C. 满意策略
D. 折扣策略
【多选题】
市场营销的现代观念与传统观念的区别主要表现为___。
A. 起点不同
B. 中心不同
C. 手段不同
D. 终点不同
E. 对象不同
【多选题】
市场营销因素组合中简称为4PS的各因素包括___。
A. 产品
B. 顾客
C. 分销
D. 促进销售
E. 价格
【多选题】
生产者购买行为类型有___。
A. 直接续购
B. 修正重购
C. 新购
D. 探究性购买
E. 零星购买
【多选题】
一手资料的信息主要来原有___
A. 政府刊物
B. 报刊书籍
C. 观察获得
D. 询问获得
E. 实验调查
【多选题】
德尔菲法是___预测方法。
A. 定量
B. 定性
C. 专家意见
D. 特殊
E. 因果分析
【多选题】
以下哪几个是市场领先者的策略?___
A. 开辟多角化
B. 提高市场占有
C. 市场多角化
D. 阵地防御
E. 正面进攻
【多选题】
市场营销学中的新产品是指___。
A. 全新产品
B. 换代产品
C. 改进产品
D. 新牌子产品
E. 有形产品
【多选题】
影响产品的需求价格弹性的因素很多,在以下哪种情况下产品的需求价格弹性较小。___
A. 与生活关系密切的必需品
B. 缺少替代品且竞争产品也少的产品
C. 知名度高的名牌产品
D. 与生活关系不十分密切且竞争产品多的非必需晶
E. 消费者认为价格变动是产品质量变化的必然结果的产品
【多选题】
具备下列哪些条件时,企业可以选择直接式渠道?___
A. 市场集中
B. 消费者或用户一次需求批量大
C. 中间商实力强、信誉高
D. 产品易腐易损,需求时效性强
E. 产品技术性强
【多选题】
市场营销的现代观念与传统观念的区别主要表现为___。
A. 起点不同
B. 中心不同
C. 手段不同
D. 终点不同
E. 对象不同
【多选题】
市场营销因素组合中简称为4PS的各因素包括___。
A. 产品
B. 顾客
C. 分销
D. 促进销售
E. 价格
【多选题】
生产者购买行为类型有___。
A. 直接续购
B. 修正重购
C. 新购
D. 探究性购买
E. 零星购买
【多选题】
一手资料的信息主要来原有___
A. 政府刊物
B. 报刊书籍
C. 观察获得
D. 询问获得
E. 实验调查
【多选题】
德尔菲法是___预测方法。
A. 定量
B. 定性
C. 专家意见
D. 特殊
E. 因果分析
【多选题】
以下哪几个是市场领先者的策略?___
A. 开辟多角化
B. 提高市场占有
C. 市场多角化
D. 阵地防御
E. 正面进攻
【多选题】
市场营销学中的新产品是指___。
A. 全新产品
B. 换代产品
C. 改进产品
D. 新牌子产品
E. 有形产品
【多选题】
影响产品的需求价格弹性的因素很多,在以下哪种情况下产品的需求价格弹性较小。___
A. 与生活关系密切的必需品
B. 缺少替代品且竞争产品也少的产品
C. 知名度高的名牌产品
D. 与生活关系不十分密切且竞争产品多的非必需晶
E. 消费者认为价格变动是产品质量变化的必然结果的产品
【多选题】
具备下列哪些条件时,企业可以选择直接式渠道?___
A. 市场集中
B. 消费者或用户一次需求批量大
C. 中间商实力强、信誉高
D. 产品易腐易损,需求时效性强
E. 产品技术性强
【判断题】
根据市场营销学对市场的定义,市场专指买方,不包括卖方
A. 对
B. 错
【判断题】
市场营销环境具有动态性、强制性和可控性的特点
A. 对
B. 错
推荐试题
【单选题】
8)What does the research on pharmacodynamics focus on?___
A. study of clinical effect of drugs
B. study of the process of drugs in the body
C. study of the effect and the mechanism of drugs on the body
D. study of the correlation of the actions and effects of drugs with their chemical structure
【单选题】
(9)Which of the following is true when drugs are selected?___
A. It has to be based in part on legal reasons.
B. It has to be based in part on ethical reasons.
C. It has to be based in part on the pharmacological evaluation in man
D. It has to be based in part on the pharmacological evaluation in animals
【单选题】
(10)Why are chemotherapeutic agents useful in therapy?___
A. They stimulate or depress biochemical or physiological function in man in a sufficiently reproducible manner to provide relief of symptoms or, ideally, to alter favorably the course of disease
B. They can produce desired effects with only tolerable undesired effects
C. They have only minimal effects on man but can destroy or eliminate parasites
D. The selectivity of their effects is one of their most important characteristics
【单选题】
1)H. Mario Geysen initially used parallel synthesis as a quick way to identify which small_____ of any given large protein bound to an antibody.___
A. division
B. pieces
C. part
D. fragment
【单选题】
2)Chemists often start a combinatorial synthesis by attaching the first set of building blocks_____ to microscopic beads made of polystyrene.___
A. solid
B. inert
C. soft
D. active
【单选题】
3)The chemical reactions required to link compounds to the beads and later to detach them____ to the synthesis proces.___
A. induce complications
B. make easy
C. introduce complications
D. introduce easy
【单选题】
4)In a parallel synthesis, all the products are_____ separately in their own reaction vessels.___
A. combined
B. assembled
C. joined
D. assorted
【单选题】
(5)In many laboratories today, robots assist with the routine work of parallel synthesis, such as small___ amounts of reactive molecules into the appropriate wells.___
A. sending
B. transporting
C. delivering
D. giving
【单选题】
(6)Scientists can pull out from the mixture the beads that bear biologically active molecules and then,using sensitive detection techniques,___ the molecular makeup of the compound attached.___
A. determine
B. make sure
C. find
D. search
【单选题】
(7)Most pharmaceutical companies today continue to___ parallel synthesis. Which of the following is not appropriate to be filled in the blank?___
A. count in
B. count on
C. depend on
D. rely on
【单选题】
(8)Once they identify a promising substance, they___ make many one-at-a-time modifications to the structure.___
A. laboriously
B. hardly
C. easy
D. effectively
【单选题】
(9)Often these procedures yield a compound having acceptable___ and safety.___
A. strength
B. effect
C. potency
D. effort
【单选题】
10)In many laboratories today, robots___ the routine work of parallel synthesis.___
A. help
B. assist with
C. assist in
D. assist to
【单选题】
(1)Pharmaceutics is an interdisciplinary subject involving___
A. formulation, manufacturing, physical pharmacy, and biopharmaceutics
B. manufacturing
C. physical pharmacy
D. biopharmaceutics
【单选题】
(2)Formulation is about the design, development and evaluation of dosage forms,___
A. discovery of novel drugs
B. analytical methods
C. drug delivery systems and manufacturing process
D. dosing regimen
【单选题】
(3)Biopharmaceutics mainly studies the in vivo process of drugs and metabolites in humans, animals and tissue culture, which specifically involves___
A. absorption and distribution
B. absorption, distribution, metabolism, and excretion
C. metabolism and excretion
D. absorption and excretion
【单选题】
(4)Regarding the definition of bioavailability(BA), BA is related to___
A. total plasma drug concentration only
B. unbound drug concentration in the plasma
C. unbound drug concentration at the target site
D. total plasma drug concentration, and the administered drug dose
【单选题】
(5)Plasma drug concentration is affected by following factors such as___
A. rate of absorption
B. rate and extent of distribution
C. rate ofeli Imination
D. all ofabove
【单选题】
6)Which of the following routes of administration will involve the absorption of drugs?___
A. i.v.injection
B. i.v.infusion
C. Subcutaneous injection, transdermal and oral
D. None of above
【单选题】
(7)Which of the following factors may influence the time course of a drug in the plasma and hence at its site of action?___
A. Food
B. Disease state
C. Route of administration
D. All of above
【单选题】
(8)Please identify the potential biological barriers for an orally administered tablet to be absorbed into the systemic circulation___
A. Sk d dermis
B. Gastrointestinal epithelium
C. Oral mucosal membrane
D. All of above
【单选题】
(9) Given the same administration dose, which of the following will likely result in varying bioavailabilities for the same drug administered to the same person? ___
A. tablets (p.o. )vs. solutions(p0.)
B. solutions for injection(i v )vs oral solutions(p0.)
C. coated tablets (p.0. )vs hard gelatin capsules(p0.)
D. All ofabove
【单选题】
(10)Which of the following statements is true?___
A. Bioavailability is only related to the administered dose and the total drug concentration in the blood circulation.
B. Plasma protein binding does not affect the bioavailability of a specific drug.
C. A given drug in different dosage forms may show differences in bioavailability if given by the same route.
D. Biopharmaceutical studies do not involve animal experiment.
【判断题】
Much of our present physiological knowledge has been found from the experiments and studies on human beings.
A. 对
B. 错
【判断题】
Living cells break down glucose and fats to provide energy for other activities, which is called.
A. 对
B. 错
【判断题】
The right atriapumps deoxygenated blood to the lungs where it absorbs oxygen from the air.
A. 对
B. 错
【判断题】
The nervous system uses electrical signals to transmit information very rapidly to specific cells.
A. 对
B. 错
【判断题】
With the level of sodium increasing extracelular fruid. the cardiac muscle cells become too excitable and may contract.
A. 对
B. 错
【判断题】
A negative feedback loop is a control system that acts to maintain the level of some variables within a given range following a disturbance
A. 对
B. 错
【判断题】
(1)Pharmacodynamics, which is concerned with the study of the biochemical and physiological effects of drugs and their mechanisms of action, Is an experimental medical science.
A. 对
B. 错
【判断题】
2)It's unreasonable for a physician to be interested mainly in the effects of drugs on human beings, for the pharmacological evaluation of drugs in them may be limited due to technical, legal, and ethical reasons.
A. 对
B. 错
【判断题】
(3) As the effects of drugs are often characterized by significant interspecies variation and may be further modified by disease, clinical pharmacology has never been efibrasized.
A. 对
B. 错
【判断题】
The physician is not interested in drugs that are useful in the prevention,diagnosis,and treatment of human disease, but in chemical agents that are commonly responsible for household and industrial poisoning as well as environmental pollution.
A. 对
B. 错
【判断题】
(5)A drug is said to be useful in therapy if it has the ability to produce its desired effects with only tolerable undesired effects.
A. 对
B. 错
【判断题】
(6)Toxicology deals not only with drugs used in therapy but also with many other chemicals that may be responsible for household, environmental, or industrial intoxication.
A. 对
B. 错
【判断题】
1)With the more efficient screening tests and burgeoning knowledge about how a molecules biological activities are likely to be changed, the traditional approach of discovering new drugs has been improved.
A. 对
B. 错
【判断题】
2)With the parallel synthesis used to identify which small segment of any given large protein would bind to an antibody, Mario Geysen generated a variety of short protein fragments by combining multiple amino acids in different permutations.
A. 对
B. 错
【判断题】
)A parallel synthesis and a split-and-mix synthesis are different in that in a split-and-mix synthesis, all the products are assembled separately n their respective reaction vessels.
A. 对
B. 错
【判断题】
4) In many laboratories, robots are used in the routine work of parallel synthesis to deliver small amounts of reactive molecules into appropriate wells, thus making the process more accurate and less tedious.
A. 对
B. 错
【判断题】
5) In a parallel synthesis, each compound remains in its own container; while in a split-and-min synthesis, the related ce mpounds are mixed up in the same reaction vessel.
A. 对
B. 错