【单选题】
11产品在其基本模型和功能之外的附加功能和配件,称之为___
A. 产品特色
B. 产品定位
C. 附加产品
D. 核心产品
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答案
C
解析
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相关试题
【单选题】
某种产品在市场上销售迅速增长,利润显著上升,该产品这时正处在其市场生命周期的___阶段。
A. 介绍期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
某企业在推出新产品时往往把价格定得较低,以后,随着产品知名度的提高,再逐步提价,这家公司采用的是___策略。
A. 撇脂定价
B. 渗透定价
C. 弹性定价
D. 感受价值定价
【单选题】
某企业欲运用需求价格弹性理论,通过降低产品价格提高其销售量, 策略对下列___类产品效果明显。
A. 产品需求缺乏弹性
B. 产品需求富有弹性
C. 生活必需品
D. 名牌产品
【单选题】
一般情况下,下列哪类商品适宜采用铁路和水路运输?___
A. 鲜花、药品、首饰
B. 煤炭、木材、石油
C. 化学产品、鲜鱼、活虾
D. 服装、技术仪器
【单选题】
在以下几种类型的零售商店中,产品线深而长的是___
A. 百货商店
B. 超级市场
C. 专业商店
【单选题】
“推动”型促销策略是以___为主要对象。
A. 中间商
B. 最终消费者
C. 批发商
D. 零售商
【单选题】
产品处于成熟时,效果最佳的促销方式首推___。
A. 营业推广
B. 广告
C. 人员推销
D. 公共关系
【单选题】
市场是“买主和卖主进行商品交换的场所”的概念是出自于___
A. 传统的观念
B. 经济学家
C. 营销者
D. 制造商
【单选题】
市场营销观念有四个支柱:顾客导向、协调的市场营销、盈利性和___
A. 产品中心
B. 顾客中心
C. 工厂中心
D. 市场中心
【单选题】
“吉芬商品”随着收入的增加,消费量在___
A. 增加
B. 不变
C. 加速增加
D. 减少
【单选题】
供给弹性ES值一般是___
A. 大于零的
B. 小于零的
C. 等于零的
D. 小于或等于零的
【单选题】
在市场经济的条件下,决定商品价格的因素一般是___
A. 政府
B. 物价部门
C. 卖方
D. 市场的供求关系
【单选题】
需要层次理论的提出者是___
A. 庇古
B. 马歇尔
C. 马斯洛
D. 科特勒
【单选题】
市场按什么标准划分为实物商品市场、劳动力市场、金融市场、技术市场、信息市场?___
A. 空间结构
B. 层次结构
C. 竞争结构
D. 商品结构
【单选题】
通常认为期货市场最基本的功能是分散___
A. 市场风险
B. 价格风险
C. 交易风险
D. 商品风险
【单选题】
一般而言,在产品市场生命周期的哪一阶段竞争最为激烈?___
A. 导入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
企业在原有产品的基础上,部分采用新技术、新材料制成的性能有显著提高的新产品是___
A. 全新产品
B. 换代产品
C. 改进产品
D. 仿制新产品
【单选题】
对工业品中专用性强,用户比较固定、对厂牌商标比较重视的产品,多选择什么样的销售策略?___
A. 密集分配
B. 选择性分配
C. 独家专营
D. 经销和代销
【单选题】
在实施选择分配的销售渠道策略时,企业应该___
A. 有选择地挑选几个中间商
B. 中间商越多越好
C. 一个目标市场一个中间商
D. 不用中间商
【单选题】
下面什么促销方法有利于搞好企业与外界的关系,在公众中树立良好的企业形象,但其促销效果难以把握___
A. 公共关系
B. 广告
C. 人员推广
D. 营业推广
【单选题】
在产品市场生命周期各阶段中,以营业推广为主的促销策略一般是在___
A. 导入期
B. 衰退期
C. 成长期
D. 成熟期
【单选题】
最古老、最普遍、最直接的推销方法是___
A. 广告
B. 公共关系
C. 人员推销
D. 营业推广
【单选题】
什么方法旨在激发消费者购买和促进经销商的效率,如陈列,展出与展览、表演和许多非常规的、非经常性的销售尝试___
A. 广告
B. 公共关系
C. 营业推广
D. 人员推销
【单选题】
一种商品在什么情况下,则需求量受价格变动的影响大,所以企业在调整价格时应慎重考虑___
A. 需求弹性小
B. 需求弹性大
C. 收入弹性小
D. 收入弹性大
【单选题】
按领袖价格定价,属于___
A. 成本加成定价法
B. 需求导向定价法
C. 习惯定价法
D. 生产导向定价法
【单选题】
消费者对价格敏感,生产与销售成本低,竞争者易进入,商品差异性小的新产品定价,应采用___
A. 高价策略
B. 低价策略
C. 满意策略
D. 折扣策略
【多选题】
市场营销的现代观念与传统观念的区别主要表现为___。
A. 起点不同
B. 中心不同
C. 手段不同
D. 终点不同
E. 对象不同
【多选题】
市场营销因素组合中简称为4PS的各因素包括___。
A. 产品
B. 顾客
C. 分销
D. 促进销售
E. 价格
【多选题】
生产者购买行为类型有___。
A. 直接续购
B. 修正重购
C. 新购
D. 探究性购买
E. 零星购买
【多选题】
一手资料的信息主要来原有___
A. 政府刊物
B. 报刊书籍
C. 观察获得
D. 询问获得
E. 实验调查
【多选题】
德尔菲法是___预测方法。
A. 定量
B. 定性
C. 专家意见
D. 特殊
E. 因果分析
【多选题】
以下哪几个是市场领先者的策略?___
A. 开辟多角化
B. 提高市场占有
C. 市场多角化
D. 阵地防御
E. 正面进攻
【多选题】
市场营销学中的新产品是指___。
A. 全新产品
B. 换代产品
C. 改进产品
D. 新牌子产品
E. 有形产品
【多选题】
影响产品的需求价格弹性的因素很多,在以下哪种情况下产品的需求价格弹性较小。___
A. 与生活关系密切的必需品
B. 缺少替代品且竞争产品也少的产品
C. 知名度高的名牌产品
D. 与生活关系不十分密切且竞争产品多的非必需晶
E. 消费者认为价格变动是产品质量变化的必然结果的产品
【多选题】
具备下列哪些条件时,企业可以选择直接式渠道?___
A. 市场集中
B. 消费者或用户一次需求批量大
C. 中间商实力强、信誉高
D. 产品易腐易损,需求时效性强
E. 产品技术性强
【多选题】
市场营销的现代观念与传统观念的区别主要表现为___。
A. 起点不同
B. 中心不同
C. 手段不同
D. 终点不同
E. 对象不同
【多选题】
市场营销因素组合中简称为4PS的各因素包括___。
A. 产品
B. 顾客
C. 分销
D. 促进销售
E. 价格
【多选题】
生产者购买行为类型有___。
A. 直接续购
B. 修正重购
C. 新购
D. 探究性购买
E. 零星购买
【多选题】
一手资料的信息主要来原有___
A. 政府刊物
B. 报刊书籍
C. 观察获得
D. 询问获得
E. 实验调查
【多选题】
德尔菲法是___预测方法。
A. 定量
B. 定性
C. 专家意见
D. 特殊
E. 因果分析
推荐试题
【单选题】
Which vSphere 6 Enterprise Edition feature will allow an organization to ensure that critical multi-threaded applications have the maximum possible uptime? ___
A. Fault Tolerance
B. High Availability
C. Distributed Resource Scheduler
D. App HA
【单选题】
An administrator has a virtual machine that requires four times the compute resources than other virtual machines on the same ESXi 6.x host. How should the administrator configure the virtual machine settings, in order to be prepared for any resource contention? ___
A. Set the shares of the priority virtual machine to High and the rest to Low.
B. Set the shares of the priority virtual machine to High.
C. Set the shares of the priority virtual machine to High and the rest to Normal.
D. Set the shares of the priority virtual machine to Normal and the rest to Low.
【单选题】
Which type of Adapter does not require vmkernel networking? ___
A. Independent Hardware iSCSI Adapter
B. Dependent Hardware iSCSI Adapter
C. Software iSCSI Adapter
D. Software FCoE Adapter
【单选题】
During the installation of ESXi 6.0, the following error message is reported: Hardware Virtualization is not a feature of the CPU, or is not enabled in the BIOS. Which condition would generate this message? ___
A. LAHF/SAHF is not enabled in the BIOS.
B. NX/XD is not enabled in the BIOS.
C. SSE3 is not enabled in the BIOS.
D. Hyperthreading is not enabled in the BIOS.
【单选题】
An administrator is unable to login to vCenter Server when using the vSphere web client. The administrator successfully accessed vCenter Server using the client earlier the same day. What is the most appropriate first step the administrator should take to resolve this issue? ___
A. Verify the web browser being used has Adobe Flash plugin version 11.5 or later
B. Verify the vCenter Single Sign-On service is running on the vCenter Server
C. Verify the vSphere Web Server service is running on the vCenter Server
D. Verify the administrator has permissions configured in vCenter Server
【单选题】
An administrator has configured an alarm to be notified when a virtual machine meets two conditions: <high virtual CPU> <high active memory consumption> The alarm is malfunctioning and triggering when either condition is met instead of both. What can be done to correct the issue? ___
A. Edit the alarm and select Trigger if ALL of the following conditions are satisfied.
B. Edit the alarm and select Trigger if ANY of the following conditions are satisfied.
C. Create two separate alarms, one for CPU and one for memory.
D. Delete the existing alarm and create a new event based alarm.
【单选题】
What must be enabled to ensure that VM Component Protection (VMCP) works in a High Availability cluster? ___
A. VMware Tools Virtual Machine Communication Interface (VMCI)
B. Fault Tolerance
C. Atomic Test and Set (ATS)
D. All Paths Down (APD) Timeout
【单选题】
An administrator wants to add a web server to an existing multi-tier application consisting of three virtual machines: <A web server> <A database server An application server> The web server should be added to the application when the primary web server reaches: <70% vCPU utilization> <55% active memory> Which option will achieve this result? ___
A. Create a virtual machine alarm with an action to run a script that starts a new instance of the web server.
B. Create a host cpu and memory alarm with an action to run a script that starts a new instance of the webserver.
C. Configure HA application monitoring for the web server and set it to trigger deployment of a new instance of the web server.
D. Configure Fault Tolerance on the virtual machine and leave the secondary machine disabled until needed.
【单选题】
An administrator has an application that requires connection directly to PCI devices through a virtual machine. What is a limitation of this configuration? ___
A. Devices must be reserved for PCI passthrough on at least one host on which the virtual machine will run.
B. Snapshots are not supported with DirectPath I/O passthrough devices.
C. A maximum of 18 PCI vSphere
D. irectPath devices can be added to a virtual machine.
【单选题】
The vSphere administrator is configuring directory services for an ESXi host: What should the vSphere administrator do to configure the host to use CAM services? ___
A. Check the Use vSphere Authentication Proxy checkbox.
B. Set Select Directory Service Type to CAM services.
C. Specify CAM$ for the
D. omain.
【单选题】
Which statement is true regarding the licensing of vCenter Server? ___
A. The license for vCenter Server must be provided at the time of installation.
B. Changing the license assigned to vCenter Server requires a restart of the vCenter Server service.
C. Virtual machines can still be powered on if the vCenter Server license expires.
D. Licensing for a single vCenter Server installation is determined by the number of managed virtual machines.
【单选题】
When configuring vSphere Replication for a virtual machine, what is the lowest Recovery Point Objective (RPO) that can be selected? ___
A. 1 min
B. 5 min
C. 10 min
D. 15min
【单选题】
A developer needs to create a multi-tier development stack for a home lab. Which vSphere product will support the architecture required for the least software cost? ___
A. vSphere Hypervisor
B. vSphere Essentials
C. VMware Player
D. VMware Workstation
【单选题】
An administrator is installing Windows into a virtual machine. The DVD has been mounted on the Host and configured for the virtual machine as shown in the Exhibit. Based on the exhibit, when the virtual machine is booted, why would it attempt to search for a PXE server? ___
A. The CD/DVD device is not connected.
B. The ISO is in the incorrect storage location.
C. The OS minimum requirements have not been met.
D. The CD/DVD device is not set to Client Device.
【单选题】
What component must be installed prior to deploying a vCenter Server in vSphere 6.x? ___
A. vCenter Identity Services
B. Platform Services Controller
C. vCenter Single Sign-On
D. Client Integration Plug-In
【单选题】
What is a valid plug-in status for a plug-in that has been added to a vSphere client? ___
A. Disabled
B. Unknown
C. Stopped
D. Installed
【单选题】
Users of an application are reporting performance issues. The following performance values are observed in the vSphere Web Client: <Host CPU utilization is 90%> <Virtual Machine memory utilization is consistently greater than 90% CPU Ready values are higher than 20%> What could be the cause of the application performance issue? ___
A. The host is lacking the CPU resources required to meet the demand.
B. The host is lacking the memory resources required to meet the demand.
C. The virtual machine is lacking the CPU resources required to meet the demand.
D. The virtual machine is lacking the memory resources required to meet the demand.
【单选题】
An administrator creates an ESXi cluster using vSphere Auto Deploy. The ESXi hosts are configured to get a management IP address from a DHCP server. The administrator needs to troubleshoot the management network on one of the hosts. Which DCUI option should the administrator use to renew the DHCP lease? ___
A. Restart Management Network
B. Restore Network Settings
C. Test Management Network
D. Configure Management Network
【单选题】
An administrator is re-provisioning an ESXi host and moving it to another datacenter. Which DCUI option should the administrator use to revert the system configuration to the default settings? ___
A. Reset System Configuration
B. Rebuild Default System Configuration
C. Revert System Configuration
D. Renew Default System Configuration
【单选题】
An administrator has just completed installing an ESXi 6.x host, but doesn't know what address has been configured. Where is the ESXi host IP address configured? ___
A. RVC console
B. Direct Console User Interface
C. vSphere Web Client
D. vSphere Client
【单选题】
When is it possible to place a VMFS5 datastore in maintenance mode? ___
A. When it is a member of a Storage DRS cluster
B. When it is a member of Virtual SAN cluster
C. When it is a member of a multi-extent datastore
D. When it is a member of a Virtual Volume
【单选题】
Immediately after installing ESXi, an administrator observes that the Configure Lockdown Mode option is grayed out in the Direct Console User Interface (DCUI). What is the most likely explanation? ___
A. The host has not yet been added to a vCenter Server.
B. The BIOS on the host does not have NX/XD enabled.
C. The ESXi host is running in evaluation mode.
D. The host requires a reboot before this feature is available.
【单选题】
Immediately after installing ESXi, an administrator observes that the Configure Lockdown Mode option is grayed out in the Direct Console User Interface (DCUI). What is the most likely explanation? ___
A. The host has not yet been added to a vCenter Server.
B. The BIOS on the host does not have NX/XD enabled.
C. The ESXi host is running in evaluation mode.
D. The host requires a reboot before this feature is available.
【单选题】
Which Single Sign-On deployment mode should an administrator use for two 6.x vCenter Servers configured with linked mode? ___
A. Basic Single Sign-On with vCenter Server Heartbeat
B. Multisite Single Sign-On
C. Basic Single Sign-On
D. Single Sign-On with Linked Mode
【单选题】
What is required when changing a virtual machine name using the vSphere Web Client? ___
A. Verify connectivity to the ESXi host where the virtual machine is running and its inventory list is accessible.
B. Verify in which datastore the virtual machine resides and that you have access and its inventory list is accessible.
C. Verify that virtual machine files are stored in the same datastore and can be accessed in the datastore browser list.
D. Verify the virtual machine is not running in Fault Tolerant mode and that it is not in a Distributed Resource Scheduler cluster.
【单选题】
An administrator deploys vRealize Operations into a vSphere 6.x environment. After the deployment, the administrator notices that badges are not appearing. What is a likely cause of this behavior? ___
A. Badges do not appear until you register vRealize Operations with vCenter Server.
B. Badges do not appear until you register a vCenter Server in vRealize Operations.
C. The vRealize Operations appliance needs to be redeployed.
D. The vCenter Server appliance needs to be redeployed.
【单选题】
How are ports scaled on vSphere Standard Switches (vSS)? ___
A. Ports on a vSS can be dynamically scaled up and down.
B. Ports on a vSS can only be statically scaled up or down.
C. Ports on a vSS can only be dynamically scaled down.
D. Ports on a vSS can only be dynamically scaled up.
【单选题】
A High Availability (HA) cluster is configured to respond to a given number of host failures. The cluster contains virtual machines configured with these settings: VM1 has a 1GHz CPU reservation and no Memory reservation VM2 has a 2GHz CPU reservation and no Memory reservation VM3 has no CPU reservation and no Memory reservation . Given this information, what is the correct slot size for the cluster? ___
A. The CPU Reservation should be set to 32MHz and the memory reservation should be set to 32MB plus memory overhead.
B. The CPU reservation should be set to 1 GHz and the memory reservation should be set to 0MB plus memory overhead.
C. The CPU reservation should be set to 2 GHz, and the memory reservation should be set to 0MB plus the virtual machine memory overhead.
D. The CPU reservation should be set to 2 GHz, and the memory reservation should be set to 32MB, plus the virtual machine memory overhead.
【单选题】
An administrator is planning a vSphere infrastructure with the following specific networking requirements: <The ability to shape inbound (RX) traffic> <Support for Private VLANs (PVLANs)> <Support for LLDP (Link Layer Discovery Protocol)>. What is the minimum vSphere Edition that will support these requirements? ___
A. vSphere Essentials Plus
B. vSphere Standard
C. vSphere Enterprise
D. vSphere
E. nterprise Plus
【单选题】
When you add an ESXi 6.x host to a new Cluster, which vSphere object owns the CPU and Memory resources of the hosts? ___
A. vCenter Server
B. Datacenter
C. Cluster
D. Host
【单选题】
A user is trying to retrieve objects from a SharePoint server and finds the request is taking an excessive amount of time. An administrator tries to isolate the issue and notes the following: Application performance is poor when compared to virtual machines on other hosts. Performance improves when the virtual machine is moved to another host. The virtual machine encounters higher than expected CPU %Ready times. What conclusion can be reached regarding the performance issues for this virtual machine? ___
A. Host Power Management is directly impacting virtual machine performance.
B. The virtual machine has a large number of snapshots.
C. The Path Selection Policy for the storage device is set differently on the affected host.
D. Network I/O control is configured for the portgroup.
【单选题】
A virtual machine template is accidently removed from the vCenter Server Inventory. Which method would be used to recover the template back into the environment?___
A. Use the datastore browser to locate the template, then right click and add the .vmtx file to inventory.
B. Use the datastore browser to locate the template, then right click and add the .vmx file to inventory.
C. Using the Managed Object Browser and adding the template from the ManagedObjectReference:GuestFileManager object.
D. Using the Managed Object Browser and adding the template from the ManagedObjectReference:VirtualDiskManager object.
【单选题】
A vSphere administrator needs to backup a virtual machine that has a Microsoft SQL Server Database installed. Which solution allows for an application quiesce to occur during backup?___
A. VMware vCenter Converter
B. VMware vCenter Site Recovery Manager
C. VMware vSphere Replication
D. VMware vSphere Data Protection Advanced
【单选题】
An administrator is migrating a virtual machine from a Test cluster to a Production cluster. The two environments do not have any shared storage. What is the easiest way to accomplish this task? ___
A. Perform a Storage vMotion.
B. Perform a regular vMotion.
C. Perform a Virtual to Virtual migration.
D. Perform a backup and restore using VMware Data Protection.
【单选题】
An administrator must determine an appropriate backup solution, given these conditions: 50 of the virtual machines are in a resource pool named Finance. 50 of the virtual machines are in a resource pool named QA. Which solution allows an administrator the ability to backup 100 virtual machines? ___
A. Use Snapshot Manager on the vCenter Server to backup the virtual machines.
B. Use the VMware Consolidated Backup (vcb) tool on the ESXi Host to backup the virtual machines.
C. Use the VMware Data Recovery (VDR) Appliance on the vCenter Server to backup the virtual machines.
D. Use the VMware Data Protection (VDP) Appliance on one of the
E. SXi Hosts to backup the virtual machines.
【单选题】
What is a benefit of using Enhanced vMotion Compatibility for an environment? ___
A. EVC masks CPU features to allow compatibility between hosts that are dissimilar.
B. EVC allows for cross platform vMotion to occur.
C. EVC enables Long
D. istance vMotion.
【单选题】
How many Link Aggregation Groups (LAGs) can be configured on a vSphere 6.x Distributed Switch? ___
A. 64
B. 96
C. 128
D. 256
【单选题】
How many Link Aggregation Groups (LAGs) can be configured on a vSphere 6.x Distributed Switch? ___
A. 64
B. 96
C. 128
D. 256
【单选题】
An administrator needs to verify that vMotion operations can be performed in a vSphere data center.What round trip time (RTT) latency is the maximum value that will allow vMotion operations to succeed? ___
A. 50ms RTT
B. 100ms RTT
C. 150ms RTT
D. 200ms RTT
【单选题】
A storage administrator has reported that full utilization of all bandwidth from an ESXi 6.x host is not being seen. In troubleshooting the issue, the Adapter details are shown in the Exhibit. Based on the exhibit, what is cause of the issue? ___
A. The array is not setup to use the correct multipathing policy.
B. There are no virtual machines on the ESXi host.
C. Not all links are used because a path is disabled.
D. Another path needs to be configured.