【单选题】
产品的重量和体积越大,其分销渠道越___。
A. 长
B. 短
C. 宽
D. 窄
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答案
B
解析
暂无解析
相关试题
【单选题】
长渠道的优点是___。
A. 信息通畅
B. 企业能集中精力组织生产
C. 价格加成小
D. 以上都是
【单选题】
短渠道的优点是___。
A. 信息通畅
B. 企业能集中精力组织生产
C. 与中间商关系密切
D. 以上都是
【单选题】
哪项不是密集分销的优点是___。
A. 辐射范围广
B. 中间商相互竞争
C. 产品能更快进入目标市场
D. 分销成本低
【单选题】
促销的主要任务是___
A. 宣传与说服
B. 引起消费者的注意与兴趣
C. 传递与组织有关的信息
D. 促进消费者购买
【单选题】
从关系营销的角度,市场应定义为___
A. 市场是利益攸关者的集合
B. 市场是卖方、买方、竞争者的集合
C. 市场是某种商品的购买者集合
D. 市场是商品交换的场所
【单选题】
市场营销的核心概念是___
A. 交换
B. 需求
C. 需要
D. 产品
【单选题】
市场营销人员,连同社会上的其他因素,只是影响了人们的___
A. 需要
B. 需求
C. 欲望
D. 收入
【单选题】
以下理解不正确的是___
A. 人类的需要和欲望是市场营销活动的出发点
B. 市场营销者可以是卖主,也可以是买主
C. 市场导向是以市场需求和市场竞争两者为焦点
D. 纽约学派主要以研究农产品分销问题为主,其主要贡献是明确了市场营销的概念范围
【单选题】
市场营销学的研究方法中,___是依目标市场的需要,分析研究企业的外部环境因素、企业自身的资源条件及营销目标,权衡利弊得失,选择最佳的市场营销组合,以扩大销售、提高市场占有率、增加盈利
A. 职能研究法
B. 管理研究法
C. 机构研究法
D. 系统研究法
【单选题】
“如果你能比你的邻居制造出更好的捕鼠器,人们就会踏破你的门槛”,这句话反映的营销观念是___
A. 生产观念
B. 产品观念
C. 推销观念
D. 市场营销观念
【单选题】
下列表述中,反映推销观念的是___
A. 我能生产什么,就卖什么
B. 我生产什么,就买什么
C. 我卖什么,就设法让人买什么
D. 顾客需要什么,我就生产什么
【单选题】
推销观念的出发点是___
A. 产品产量
B. 产品质量
C. 产品销售
D. 顾客需求
【单选题】
下列有关市场营销观念说法中,错误的是___
A. 营销重点是顾客需求
B. 重视的是长期利益
C. 采用整合的营销手段
D. 营销程序是从生产者到消费者
【单选题】
下列有关交换的说法哪个是正确的?___
A. 人们要想获得所需要的产品,必须通过交换
B. 交换是一个结果而不是一个过程
C. 交换也就是交易的另一种说法
D. 交换是人们获得自己所需要的某种产品的一种方式
【单选题】
1984年,科特勒提出了市场营销的新概念,即___
A. 大市场营销
B. 直接市场营销
C. 关系市场营销
D. 全球市场营销
【单选题】
市场营销运行的基本要求是:一切经济活动都要围绕___而进行
A. 企业
B. 市场营销
C. 等价交换
D. 市场
【单选题】
哪种观念下容易出现“市场营销近视”? ___
A. 生产观念
B. 推销观念
C. 产品观念
D. 社会市场营销观念
【单选题】
市场营销组合的4P是指 ___
A. 价格、权力、地点、促销
B. 价格、广告、地点、产品
C. 价格、公关、地点、产品
D. 价格、产品、地点、促销
【单选题】
在买方市场条件下,一般容易产生___
A. 推销观念
B. 生产观念
C. 市场营销观念
D. 社会市场营销观念
E. 产品观念
【单选题】
下列关于关系市场营销的论述不正确的是___
A. 关系市场营销就是通过不正当途径搞市场营销
B. 关系市场营销是交易市场营销的一种方式
C. 关系市场营销没有交易市场营销公平
D. 关系市场营销认为保持老顾客比吸引新顾客更重要
【单选题】
为了适应社会对于环境保护的要求,许多企业主动采取绿色包装以降低白色污染这种做法反映了企业的___
A. 社会营销观念
B. 销售观念
C. 市场观念
D. 生产观念
【单选题】
关系营销的核心概念是建立___的长期关系:
A. 企业与顾客
B. 企业与供应商
C. 业与分销商
D. 企业与经销商
【单选题】
下列哪种说法是正确的?___
A. 市场营销者可以通过市场营销活动创造需求
B. 需要就是对某种产品的需求
C. 市场营销者可以通过营销活动影响人们的欲望,进而影响人们的需求
D. 有了欲望,需求自然产生
【单选题】
许多冰箱生产厂家近年来高举“环保”、“健康”旗帜,纷纷推出无氟冰箱它们所奉行的市场营销管理哲学是: ___
A. 推销观念
B. 生产观念
C. 市场营销观念
D. 社会市场营销观念
【单选题】
一手资料的信息来源有___
A. 内部来源
B. 政府刊物
C. 报刊书籍
D. 商业资料
E. 原始资料
【单选题】
___是收集原始资料的最主要的方法
A. 询问法
B. 市场观察
C. 收集因果方面信息
D. 专家调查
【单选题】
能满足购买者某种愿望的同种产品的各种品牌是___
A. 愿望竞争者
B. 一般竞争者
C. 产品形式竞争者
D. 品牌竞争者
【单选题】
代理中间商是属于市场营销环境的___因素
A. 内部环境
B. 竞争者
C. 市场营销渠道企业
D. 公众环境
【单选题】
下列属于市场营销微观环境的是___
A. 辅助商
B. 政府公众
C. 人口环境
D. 消费者收入
【单选题】
市场营销环境中的___被称为一种创造性的毁灭力量
A. 新技术
B. 自然资源
C. 社会文化
D. 政治法律
【单选题】
目前许多国家企业的人口环境方面的主要动向有___
A. 数量迅速增长
B. 出生率下降
C. 老龄化
D. 人口流动性加大
【单选题】
理想业务的特点是___
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
冒险业务的特点是___
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
成熟业务的特点是___
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
以下哪一项不是消费者市场购买行为的特点___
A. 购买者的广泛性
B. 需求的差异性
C. 购买者的非专业性
D. 派生需求
【单选题】
钢琴属于哪种商品类别___
A. 便利品
B. 选购品
C. 特殊品
D. 非谋求品
【单选题】
对消费者的购买行为影响最为深远广泛的是___
A. 个人因素
B. 社会文化因素
C. 经济因素
D. 心理因素
【单选题】
消费者在购买产品时追求品牌是否有名气,按照马斯洛的需要层次理论,应属于___
A. 生理需要
B. 安全需要
C. 尊重需要
D. 自我实现需要
【单选题】
关于消费者决策购买过程,下列哪种说法是正确的___
A. 消费者在购买过程中严格按照五步的顺序进行的
B. 消费者购买决策根本就没有规律可寻
C. 购买过程在实际购买发生之前就已经开始了,并且购买之后很久还会有持续影响
D. 以上都不正确
【单选题】
___是影响消费需求和行为的最基本因素
A. 个人因素
B. 心理因素
C. 商品因素
D. 社会文化因素
推荐试题
【单选题】
Which STP feature can prevent an attacker from becoming the root bridge by immediately shutting down the interface when it receives a BPDU?___
A. root guard
B. Port Fast
C. BPDU guard
D. BPDU filtering
【单选题】
Which technology can best protect data at rest on a user system?___
A. full-disk encryption
B. IPsec tunnel
C. router ACL
D. network IPS
【多选题】
Which two primary security concerns can you mitigate with a BYOD solution ?___
A. schedule for patching the device
B. securing access to a trusted corporate network
C. compliance with applicable policies
D. connections to public Wi-Fi networks
E. device tagging and invento
【多选题】
choose five___
A. MD5————————inserure
B. DES————————insercure
C. SDES———————legacy
D. SHA-1———————legacy
E. HMAC-MD5—————legacy
【多选题】
Which two characteristics of symmetric encryption are true?___
A. It uses digital certificates
B. It requires more resources than asymmetric ancryption
C. It uses the same key to enctypt and decrupt traffic
D. It uses a public key and a pricate key to encrypt and decrypt traffic.
E. It is faster than asymmetric encryption
【多选题】
which two characteristics of PVLAN are true?___
A. Promiscuous porta can communicate with PVLAN ports.
B. Isolated ports cannot communicate with other ports on the same VLAN
C. Community ports have to be a part of the trunk.
D. They require VTP to be enabled in server mode
E. PVLAN ports can be configured as Ether Channel ports
【多选题】
What are two options for running Cisco SDM?___
A. Running SDM from a mobile device
B. Running SDM from within CiscoWorks
C. Running SDM from a router's flash
D. Running SDM from the Cisco web porta
E. Running SDM from a PC
【多选题】
Which two options are the primary deployment modeles for mobile device management?___
A. multisite
B. cloud-based
C. on premises
D. hybrid cloud basedo
E. single site
【多选题】
Drag the recommendation on the left to the Cryptographic algorithms on the right, Options will be used more than once.___
A. Avoid——————————————DES,MD5
B. Legacy——————————————SDES,SHA1,HMAC-MD5
【多选题】
Which two are valid types of vLans using PVLANS ?___
A. Community VLAN
B. Backup VLAN
C. Secondary VLAN
D. Isolated VLAN
E. Isolated VLAN
【多选题】
Which two commands are used to implement Resilient lOS Configuration ___
A. Secure boot-config
B. copy running-config tftp
C. copy flash:ios bin tftp
D. copy running-config startup-config
E. secure boot-image
【多选题】
Which two types of firewalls work at layer 4 and above ?___
A. Stateful inspection
B. Network Address Translation
C. Circuit-Level gateway
D. Static packet filter
E. Application Level firewall
【多选题】
Which two default settings for port security are true ?___
A. Violation is Protect
B. Violation is Restrict
C. Violation is Shutdown
D. Maximum number of MAC addresses is 2
E. Maximum number of MAC addresses is 1
【多选题】
Which two are characteristics of RADIUS?___
A. Uses UDP ports 1812 /1813
B. Uses TCP port 49
C. Uses UDP port 49
D.
E. ncrypts only the password between user and server
【多选题】
When setting up a site-to-site VPN with PSK authentication on a Cisco router, which two elements must be configured under crypto map?___
A. pfs
B. nat
C. reverse route
D. peer
E. transform-set
【多选题】
When using the Adaptive Security Device Manager(ASDM), which two options are available to add a new root certificate?___
A. Install from SFTP server
B. Usehttps
C. Install from a file
D. Use LDAP
E. Use SCEP
【多选题】
Which two SNMPv3 services support its capabilities as a secure networ k manage protocol? ___
A. access control
B. the shared secret key
C. authentication
D. authorization
E. accounting
【多选题】
Which two statements about routed firewall mode are true ?___
A. The firewall acts as a routed hop in the network
B. This mode conceals the presence of the firewall
C. The firewall requires a unique iP address for each interface
D. This mode allows the firewall to be added to an existing networ k with minimal additional configuration By default, this mode permits most traffic to pass throug
【多选题】
Which two statements describe DHCP spoofing attacks?___
A. They are used to perform man-in- the-middle attacks
B. They can access most network devices
C. They can modify the flow of traffic in transit. LNGKAIG
D. They protect the identity of ti attacker by masking the DHCP address
E. They can physically modify the network gateway
【多选题】
Which two types of VLANs using PVLANs are valid?___
A. isolated
B. promiscuous
C. backup
D. secondary
E. community
【多选题】
What are two limitations of the self-zone policies on a zone-based firewall?___
A. They are unable to block Https traffic
B. They restrict SNMP traffic.
C. They are unable to support Https traffic
D. They are unable to implement application inspection
E. They are unable to perform rate limiting
【多选题】
Which two descriptions of TACACS+ are true? ___
A. The TACACS+ header is unencrypted
B. It combines a uthentication and authorization
C. It uses TCP as its transport protocol
D. Only the password is encrypted.
E. It uses UDP as its transport protocol.
【多选题】
Which two actions does an IPS perform? ___
A. it spans the traffic
B. it reflects the traffic back to the sender
C. it encrypts the traffic
D. it terminates the user session or connection of the attacker
E. it reconfigures a device to block the traffic
【多选题】
In which form of fraud does an attacker try to learn information such as login credenti account information by ma squerading as a reputable entity or person in email, IM or communication channels ?___
A. phishing
B. Smurfit
C. Hacking
D. Identity Spoofing
【多选题】
Which two ESA services are available for incoming and outgoing mails ?___
A. anti-DoS
B. reputation filter
C. antispam
D. content filter
E. DLP
【多选题】
What are two reasons to recommend SNMPv 3 over SNMPv2?___
A. SNMPv3 is secure because you can configure authe ntication and privacy
B. SNMPv3 is insecure because it send in formation in clear text
C. SNMPv2 is insecure because it send information in clear text
D. SNMPv3 is a Cisco proprietary protocol
E. SNMPv2 is secure because you can configure authentication and privacy
【多选题】
Which two actions can a zone- based firewall apply to a packet as it transits a zone pair?___
A. drop
B. inspect
C. queue
D. quarantine
【单选题】
Which security principle has been violated if data is altered in an unauthorized manner?___
A. accountability
B. confidentiality
C. availability
D. integrity
【单选题】
Which IKE Phase 1 parameter can you use to require the site-to-site VPN to use a pre-shared ?___
A. encryption
B. authentication
C. group
【单选题】
Which command successfully creates an administrative user with a password of "cisco"on a Cisco router?___
A. username Operator privilege 7 password cisco
B. username Operator privilege 1 password cisco
C. username Operator privilege 15 password cisco
D. username Operator password cisco privilege 15
【单选题】
Which EAP method authenticates a client against Active Directory without the use of client-side 802.1X certificates?___
A. EAP-TLS
B. EAP-MSCHAPv2
C. EAP-PEAP
D.
E. AP-GTC
【单选题】
What is a limitation of network-based IPS?___
A. It must be in dividually configured to support every operating system on the network.
B. It is most effective at the in dividual host level
C. It is unable to monitor attacks across the entire netw ork
D. Large installations require numerous sensors to fully protect the network
【单选题】
When would you configure the ip dhcp snooping trust command on a sw itch?___
A. when the switch is connected to a DHCP server
B. when the switch is working in an edge capacit
C. when the switch is connected to a client system
D. when the switch is serving as an aggregator
【单选题】
How does the 802. 1x supplicant communicate with the authentication server?___
A. The supplicant creates EAP packets and sends them to the authenticator, which encapsulates them into RADIUS and forwards them to the authentication server.
B. The supplicant creates RADIUS packets and sends them to the authe nticator, which encapsulates the m into EAP and forwards them to the a uthentication server.
C. The supplicant creates RADIUS packets and sends them to the authenticator, which translates them into eap and forwards them to the a ut hentication server
D. The supplicant creates
E. AP packets and sends them to the authe nticator, which translates them into radius and forwards them to the authentication server.
【单选题】
Which command do you enter to verify the phase I status of a VPN connection?___
A. sh crypto se ssion
B. debug crypto isakmp
C. sh crypto isakmp sa
D. sh crypto ipsec sa
【单选题】
Refer to the exhibit. what is the e ffect of the given configuration?___
A. It enables authentication,
B. It prevents keychain authentication.
C. The two routers receive normal updates from one another.
D. The two device s are able to pass the message digest to one another.
【单选题】
Which command can you enter to configure OSPF to use hashing to authenticate routing updates?___
A. ip ospf aut hentication message-digest
B. neighbor 192 168.0 112 cost md5
C. ip ospf priority 1
D. ip ospf aut hentication-key
【单选题】
Which command can you enter to verify the status of Cisco lOS Resilient Configuration on a Cisco router?___
A. show secure bootset
B. secure boot-image
C. show binary file
D. ure boot-config
【单选题】
A user on your network inadvertently activates a botnet program that was received as an emai attachment. Which type of mechanism does Cisco Firepower use to detect and block only the botnet attack?___
A. network-based access control rule
B. reputation-based
C. user-ba sed access control rule
D. botnet traffic filter
【单选题】
What does the policy map do in CoPP?___
A. defines service parameters
B. defines packet selection parameters
C. defines the packet filter
D. define s the action to be performed