【单选题】
“旅游综合体”的类别不包括 ___(P168)
A. 温泉旅游综合体
B. 乡村旅游综合体
C. 休闲新城旅游综合体
D. 主题饭店旅游综合体
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答案
D
解析
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相关试题
【单选题】
旅游金融产品不包括___(P174-175)
A. 债券类旅游金融产品
B. 银行类旅游金融产品
C. 证券类旅游金融产品
D. 保险类旅游金融产品
【单选题】
旅游的发展可以促使优秀民族文化得到___(P202-206)
A. 发展,发扬光大
B. 发掘,振兴和弘扬光大
C. 振兴和发展
D. 发扬
【单选题】
我国前任驻法大使吴建民曾经谈到:中国发展需要和谐的___(P203)
A. 内部环境
B. 国际环境
C. 社会环境
D. 外部环境
【单选题】
人们对民族和历史文化的保护愈来愈具有___(P204)
A. 群众性
B. 自发性
C. 自觉性
D. 盲目性
【单选题】
旅游业对环境的正面影响中,没有以下哪一个内容___(P205~206)
A. 保护森林
B. 保护和恢复名胜古迹
C. 保护珊瑚和海岸
D. 保护生态环境
【单选题】
旅游对于文化的积极作用中没有以下哪个选项___(P202-203)
A. 对文化的传播作用
B. 对文化的个性的突出作用
C. 对文化的保护作用
D. 对文化的创新作用
【单选题】
什么是发展旅游业必须必须珍重并充分利用的核心资源___(P203)
A. 传统文化
B. 现代文化
C. 民族文化
D. 民俗文化
【单选题】
企业运用军事营销取的传播投资回报率约为传统广告的多少倍?___(P334)
A. 0.5
B. 1
C. 2
D. 3
【单选题】
下列哪个不属于旅游目的地网络营销创新?___(P339-341)
A. 微博营销
B. 微店营销
C. 微电影营销
D. 旅游团购
【单选题】
下列哪个属于网络营销的特点?___(P338)
A. 个性化
B. 市场化
C. 规范化
D. 大众化
【单选题】
下列哪个不是旅游目的地网络营销要点。___(P339)
A. 域名易于识别
B. 树立国家门户旅游网站
C. 实现“网络宣传,信息提供,及时预订”一体化服务
D. 主要发展微博营销。
【单选题】
下列哪个不是旅游目的地形象宣传口号创意设计的模式___(P322)
A. 资源导向型
B. "借海出船"型
C. 利益许诺型
D. 地方特色型
【单选题】
下列那个选项不是旅游目的地形象宣传口号设计的原则)___(P322)
A. 针对型原则
B. 稳定性原则
C. 规定性原则
D. 艺术性原则
【单选题】
下列哪个是旅游宣传的原则___(P326)
A. 艺术性
B. 创新性
C. 时代性
D. 统一性
【单选题】
市场定位理论属于哪一个学中的重要概念?___(P320)
A. 旅游学
B. 营销学
C. 市场学
D. 管理学
【单选题】
以下哪个不是旅游宣传的原则? ___ (P326)
A. 真实性
B. 创新性
C. 针对性
D. 多样性
【单选题】
以下哪个不是旅游产品促销的作用?___ (P329)
A. 传递信息
B. 唤起需要
C. 增加生产
D. 稳定销售
【单选题】
什么是联合国下属专门旅游机构?_ (P219)
A. 世界旅游组织
B. 世界旅游旅行理事会
C. 世界旅行社协会
D. 国际饭店协会
【单选题】
旅游业行业管理的对象是从事旅游经营活动的?___(P224)
A. 所有企业和单位
B. 部分企业和单位
C. 部分企业和所有
D. 所有企业和部分单位
【单选题】
以下不是国家旅游行政管理部门的职能___(P214)
A. 培育和完善旅游市场
B. 制定并开拓国际旅游市场的规划,组织国家旅游整体形象的宣传和重大促销活动
C. 协调管理旅游服务质量和市场秩序,组织实施旅游区
D. 负责旅游资源的普查、规划、并协调旅游资源的开发利用和保护工作
【单选题】
下列不是我国旅游行业组织___(P223)
A. 中国旅游协会
B. 中国旅行社协会
C. 中国旅游饭店业协会
D. 中国首旅集
【单选题】
世界旅游日是哪一天___(P220)
A. 9 月 17号
B. 9 月27 号
C. 9月 7号
D. 10 月 27 号
【单选题】
中国旅游日是?
A. 9月19日
B. 5月19日
C. 9月27日
D. 5月27日
【单选题】
以下哪项不是可持续发展通常包括的内容___(P352)
A. 生态
B. 经济
C. 环境
D. 社会
【单选题】
对游客进行教育的内容不包括___(P357)
A. 目的地的消费水平
B. 目的地的生态
C. 目的地的有关生态保护的法律
D. 对生态保护的重要性
【单选题】
“绿色饭店”的特征是___ (P359)
A. 使用煤、重油等燃料
B. 减少使用氯氟烃以及含氯的漂白剂
C. 使用高能的照明设备
D. 不使用管道燃气和液化石油气
【单选题】
以下哪项不是旅游业可持续发展思想的基本内容___(P353)
A. 自然和谐
B. 满足需求
C. 协调发展
D. 平等享用
【单选题】
被称为“改变了世界历史进程”的书是哪一本?___(P351)
A. 增长的极限
B. 我们共同的未来
C. 里约宣言
D. 寂静的春天
【单选题】
下列哪个是旅游宣传的原则___(P326)
A. 艺术性
B. 创新性
C. 时代性
D. 统一性
【单选题】
市场定位理论属于哪一个学中的重要概念?___(P320)
A. 旅游学
B. 营销学
C. 市场学
D. 管理学
【单选题】
5、以下哪个不是旅游宣传的原则?___ (P326)
A. 真实性
B. 创新性
C. 针对性
D. 多样性
【单选题】
6、以下哪个不是旅游产品促销的作用?___ (P329)
A. 传递信息
B. 唤起需要
C. 增加生产
D. 稳定销售
【单选题】
若尚未确定调研内容,应该先采取哪种活动?___(P307)
A. 描述性调研
B. 试探性调研
C. 因果性调研
D. 比较性
【单选题】
以下哪一个选项不属于宏观旅游环境调研?___(P308)
A. 市场政治法律环境
B. 市场技术环境
C. 旅游客源构成
D. 社会文化环境
【单选题】
以下哪个选项不属于市场的有形属性?___(P314)
A. 客源市场
B. 市场规模
C. 人口地理分布
D. 人口特点
【单选题】
4、旅游地选择什么是对旅游市场进行细分的前提条件?___(P312)
A. 旅游产品
B. 旅游服务
C. 目标市场
D. 客源市场
【单选题】
察这些变量对调查对象的影响及其所做出的反应?___(P310)
A. 询问法
B. 观察法
C. 变量法
D. 实验法
【单选题】
美国中老年人旅游者比较喜欢哪种旅游特性?___(P319)
A. 计划性
B. 自然性
C. 刺激性
D. 随意性
【单选题】
下列哪一项不属于旅游需求衡量的指标?___(P302)
A. 一日游游客
B. 出游率
C. 旅游宿食设施
D. 接待旅游者人天数
【单选题】
下列选项中哪个选项不属于国家对旅游供求关系调控的主要手段?___(P306-307)
A. 法律手段
B. 经济手段
C. 政治手段
D. 行政手段
推荐试题
【单选题】
Causes of fashions are _________. ___
A. uniform
B. varied
C. unknown
D. inexplicable
【单选题】
Present-day society is much freer and easier because it emphasizes _________. ___
A. uniformity
B. formality
C. informality
D. individuality
【单选题】
Which is the main idea of the last paragraph? ______________ ___
A. Care about appearance in formal situations.
B. Fashion in formal and informal situations.
C. Ignoring appearance in informal situations.
D. Ignoring appearance in all situations.
【单选题】
Permissive parents would ________. ___
A. let their children read any books they like to
B. not let their children see any films they like to
C. not let their children read any books without first checking their contents
D. let their children see the films with their first checking
【单选题】
The fact that parents check the contents of the book or the film for their children to read or see shows __________. ___
A. the necessity of censorship
B. that many books and films are bad
C. that children need their parents to help them understand more
D. that the parents are permissive
【单选题】
Which of the following statements is NOT true?____________ ___
A. Some adults can’t tell right from wrong.
B. Censorship is compared to the law because both of them perform good service to society as a whole.
C. Censors pay attention only to genuine works of art.
D. Censorship is necessary because many books, plays and films are far from being “works of art”.
【单选题】
What does the word “corrupt” in Para.4 mean?__________ ___
A. Make morally bad.
B. Hurt.
C. Injure.
D. Damage.
【单选题】
What would be the best title of this passage?_____________ ___
A. Permissive Parents and Responsible Parents.
B. Censorship and the Law.
C. Censors Value Artistic Merits .
D. Censorship Performs Good Service to Society.
【单选题】
Lie detectors are widely used in the United States because _____________. ___
A. they can help detect people’s emotional stress
B. they can help detect people's physiological changes
C. they can help find out whether a person is telling the truth or not
D. they can measure the subject’s electrical resistance
【单选题】
According to the passage, we know that Britain______________. ___
A. will adopt lie detectors widely
B. will adopt lie detectors on a smaller scale
C. adopt lie detectors
D. has not decided whether to adopt lie detectors or not
【单选题】
The tests themselves are by no means free from error..." (Line 1-2.Para.3) means ____________. ___
A. the tests definitely have no error
B. the tests sometimes make mistakes
C. the polygraphers do not make mistakes
D. the polygraphers can avoid error by using some techniques
【单选题】
Which of the following is true? ________________ ___
A. The tests are conducted by qualified polygraphers.
B. Innocent people may blush or stammer when questioned.
C. Guilty people can definitely be found out by answer questions
D. Guilty people may escape by refusing to answer questions.
【单选题】
What troubles lie detector researchers most is that _______________. ___
A. innocent people are convicted crimes
B. innocent people will learn to tell lies
C. lie detectors may cause industrial unrests
D. lie detectors are sometimes not dependable
【单选题】
In the passage the author's attitude towards "mixed-ability teaching" is _______. ___
A. critical
B. questioning
C. approving
D. objective
【单选题】
By "held back" (Line 1) the author means _____. ___
A. made to remain in the same classes
B. forced to study in the lower classes
C. drawn to their studies
D. prevented from advancing
【单选题】
The author argues that a teacher's chief concern should be the development of the student's _________. ___
A. personal qualities and social skills
B. total personality
C. learning ability and communicative skills
D. intellectual ability
【单选题】
Which of the following is NOT MENTIONED in the third paragraph? __________ ___
A. Group work gives pupils the opportunity to learn to work together with others.
B. Pupils also learn to develop their reasoning abilities.
C. Group work provides pupils with the opportunity to learn to be capable organizers.
D. Pupils also learn how to participate in teaching activities.
【单选题】
The author's purpose in writing this passage is to ______. ___
A. argue for teaching bright and not-so-bright pupils in the same class
B. recommend pair work and group work for classroom activities
C. offer advice on the proper use of the library
D. emphasize the importance of appropriate formal classroom teaching
【单选题】
According to the author, the deaths among youth are mainly caused by _____. ___
A. traffic accidents
B. smoking-related diseases
C. murder
D. all of these
【单选题】
Every day there are over_____high school students who will become regular smoker. ___
A. 75
B. 23
C. 30
D. 3000
【单选题】
By "dropout" the author means______. ___
A. students who failed the examination
B. students who left school
C. students who lost their way
D. students who were driven out of school
【单选题】
The reason for declining adolescent smoking is that ________. ___
A. NCI has taken effective measures
B. smoking is prevented among high school seniors
C. there are many smokers who have died of cancer
D. not stated
【单选题】
What is implied but not stated by the author is that ________. ___
A. smoking rates among youth have declined very little
B. there are now more female than male smokers among high school seniors
C. high smoking rates are due to the increase in wealth
D. smokers at high school are from low socio-economic backgrounds
【单选题】
According to the passage, which of the following is NOT a disadvantage of part time education? _______________ ___
A. It requires some break in one's career.
B. It tends to last too long for many people to complete a degree program.
C. It affects one's career.
D. It gives the student less time to share with the family.
【单选题】
Which of the following is NOT an advantage of distance learning? _________ ___
A. The student may choose his or her own pace.
B. The student may study at any time to his or her convenience.
C. They can pursue their chosen career while studying.
D. Their tutorial assistance comes through regular airmail, telephone, etc.
【单选题】
What benefit will distance learning program bring to a business? __________ ___
A. Recruitment of more talented people.
B. Good image of the business.
C. Better cooperation with universities.
D. Further training of employees and business growth.
【单选题】
Good distance learning program have the following characteristic EXCEPT______. ___
A. distance learning course is the same as students taking courses in campus
B. the degree should be same as on campus study
C. professor-student relationship is strictly one to one all through the course
D. includes subject evaluation tool
【单选题】
What benefit will distance learning bring to an employee of a business? ___________ ___
A. Professional growth.
B. Good relationship with the employer.
C. Good impression on the employer.
D. Higher salary.
【单选题】
In the first paragraph, what does "plastic money" (Line 6, Para.1) refer to? ______ ___
A. Dollars.
B. Online payment.
C. Credit cards.
D. Coins.
【单选题】
Which of the following is NOT true about credit cards? ____________ ___
A. Shopkeepers, among others, object to the use of credit cards because they add on the cost of the merchandise.
B. Credit card holders actually pay for their goods after the purchase has been completed.
C. The national company enjoys extensive growth because of the use of credit cards.
D. It has had the effect of increasing consumption.
【单选题】
What is the disadvantage of credit cards? _____________ ___
A. It may lead to the overgrowth of the national economy.
B. The delay in the payment of shopping goods may bring damage to shopkeepers' profits.
C. Some people may intentionally purchase goods that they cannot possibly afford.
D. Those who pay by cash at the purchase will have to pay for the cost added to the product as the interest charge of credit cards.
【单选题】
What is the main topic of the text? ________________ ___
A. Advantages and Disadvantages of Credit Cards.
B. Economic Growth Backed up by the Use of Credit Cards.
C. It can encourage great sums of consumption.
D. Credit Cards Make Life
E. asier.
【单选题】
The author's attitude towards credit card is.______________. ___
A. agreeable
B. neutral
C. humorous
D. oppositional
【单选题】
不含有割地内容的不平等条约是___。
A. 《南京条约》
B. 《北京条约》
C. 《马关条约》
D. 《辛丑条约》
【单选题】
在甲午战争后,严复翻译的《天演论》所宣传的重要思想是___。
A. “师夷长技以制夷”
B. “中学为体,西学为用”
C. “天下兴亡,匹夫有责”
D. “物竞天择,适者生存”
【单选题】
火烧圆明园发生在___期间。
A. 鸦片战争
B. 第二次鸦片战争
C. 甲午战争
D. 八国联军侵华战争
【单选题】
规定允许外国在中国办工厂的条约是___。
A. 《南京条约》
B. 《北京条约》
C. 《马关条约》
D. 《辛丑条约》
【单选题】
1895 年,日本强迫清政府签订___,割去台湾全岛及所有附属岛屿和澎湖列岛。
A. 《南京条约》
B. 《北京条约》
C. 《马关条约》
D. 《辛丑条约》
【单选题】
近代以来中国反侵略战争失败的最根本原因是___。
A. 帝国主义的强大
B. 社会制度的腐败
C. 经济技术的落后
D. 中国军队军事素质低下
【单选题】
鸦片战争以清政府的失败而告终。1842 年 8 月 29 日,清政府与英国签订了中国近代史上的第一个不平等条约是___。
A. 中英《虎门条约》
B. 中英《南京条约》
C. 中美《望厦条约》
D. 中法《黄埔条约》