【多选题】
“品晶亮，透心凉”是以下哪一个品牌的广告口号___
A. 娃哈哈
B. 雪碧
C. 农夫山泉
D. 青岛（啤酒）
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答案
B
解析
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相关试题
【多选题】
通过消费者组织实行的广告社会监督具有如下特点___
A. 社会监督主体较为单一
B. 广告社会监督组织具有“官意民办”性质
C. 广告受众的社会监督行为具有自发性
D. 社会监督主体广泛
E. 具有无形的权威性
【多选题】
以下关于按市场区域划分广告类别的正确说法是___
A. 以媒介选择为标志
B. 分为全国性广告和国际性广告
C. 仅仅是一种运用媒介的区别
D. 反映了广告主的营销策略
E. 与广告策划有密切关系
【多选题】
关于广告与竞争的关系，下列说法错误的是___
A. 比较性广告为消费者提供更多更有用的讯息，给消费者更多的评判、比较、选择权
B. 由于小企业或新企业无法与大公司庞大的广告费用相抗衡，所以广告限制了竞争
C. 广告在促进企业间开展竞争和保护竞争等方面都发挥着作用
D. 中国政府管理部门对比较性广告采取了一定的限制
【多选题】
广告公司成功实施广告代理制的必要条件是___
A. 取得合法的代理资格
B. 具有全面代理能力
C. 具备有效的管理机制
D. 具有相应的经济实力
E. 拥有热情开朗的员工队伍
【多选题】
广告管理法规的制定原则包括___
A. 与我国宪法及国家其它法律、法规不相抵触的原则
B. 强制性原则
C. 切合广告业发展实际的原则
D. 规范化原则
E. 有利于广告业健康发展的原则
【多选题】
广告USP (独特的销售主题）包括的内容有___
A. 每条广告都必须给消费者提供一个主题
B. 综合、协调的使用各种形式的传播方式，传播本质上一致的信息，以达到宣传目的
C. 提出的主题无论在品牌方面还是在服务方面都要独具一格
D. 提出的主题必须是竞争对手没有或无法提出的
E. 提出的主题要有足够的力量感动消费者
【多选题】
下列关于广告受众与消费者的关系说法正确的有___
A. 企业的目标消费者等同于广告受众
B. 企业的目标消费者不完全等同于广告受众
C. 目标消费者的总量大于广告受众的总量
D. 广告传播活动的不同阶段目标不同，需要从全体目标消费者中筛选一部分作为传播对象和诉求重点
E. 广告受众与消费者是不同角度的概念，两者之间没有关系
【多选题】
进行媒介组合，确定媒介级别，确定或加大某一类媒介的选择比例时，需要考虑的问题是___
A. 媒介的覆盖区域
B. 各类媒介的优缺点比较
C. 各类媒介的费用档次
D. 同以前广告活动的连接
E. 竞争对手运用媒介的情况
【多选题】
广告在现代社会经济体系中占有重要地位，体现在___
A. 广告是社会繁荣的指标之一
B. 广告是生产与消费的润滑剂
C. 广告是对社会有强烈影响的一种经济行为
D. 广告能够间接促进人们生活品质的改进
E. 广告表现往往直接反映本地文化
【多选题】
参加香港广告代理商协会（4A协会）的条件之一是：每年广告营业额在___
A. 1000万港元以上
B. 2000万港元以上
C. 3000万港元以上
D. 4000万港元以上
【多选题】
以下描述正确的是 ___
A. 中国广告学会成立早于中国广告协会
B. 中国广告学会成立晚于中国广告协会
C. 中国广告学会与中国广告协会同日成立 .
D. 中国广告学会与中国广告协会不存在隶属关系
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【单选题】
Q1: How much time on average do Americans spend on their way to work?___
A. About an hour .
B. More than an hour .
C. About half an hour .
D. More than one and a half hours .
【单选题】
Q2: What is the present situation about Americans’ commuting to work?___
A. More and more Americans spend over an hour getting to work .
B. Over 10 percent of Americans spend less than an hour getting to work .
C. Only New York people spend more than 90 minutes getting to work .
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【单选题】
Q3: Why does Steven choose to have an extreme commute?___
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B. Because the commute is not tiring .
C. Because he can attend a better school .
D. Because he can have his favorite lifestyle .
【单选题】
Q4: Which of the following is the disadvantage of long commutes?___
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Q1: What did Katy like about Jason’s last Halloween party?___
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【单选题】
Q2: What is the actual reason that Katy doesn’t want to attend Jason’s party?___
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【单选题】
Q3: What is special about Linda’s party?___
A. The party will last four hours .
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【单选题】
Q4: What will Katy do to solve her problem?___
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【单选题】
Q1: What is special about this year’s Black Friday shopping?___
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【单选题】
Q2: Why did some stores open at midnight on Thanksgiving night?___
A. To attract young customers .
B. To beat other stores for sale.
C. To let people sleep late the next day .
D. To keep people stay up for the night .
【单选题】
Q3: How many Black Friday shoppers were reported to go to the shops at midnight this year?___
A. 24 percent .
B. 37 percent .
C. 9.5 percent .
D. 23.5 percent .
【单选题】
Q4: What can we learn about the 15-year-old Jenny?___
A. She and her cousins went back home at midnight .
B. She liked the traditional 4 a.m. Black Friday.
C. She preferred midnight shopping to early morning shopping .
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【单选题】
Q1: Why did the woman decide to do a triathlon?___
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【单选题】
Q2: When did the man first do a triathlon?___
A. Last year .
B. In college .
C. Last week .
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【单选题】
Q3: How does the man feel about running?___
A. Boring.
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Q4: Why doesn’t the woman like swimming in the triathlon?___
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A. 1:3.
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【单选题】
Q2: What is the most exciting finding about increasing positive emotions?___
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【单选题】
Q3: What does the speaker say about negative feelings?___
A. People should turn every negative feeling around .
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【单选题】
Q4: What is the main idea of the passage?___
A. People should learn to manage their emotions .
B. People should be patient with their negative feelings .
C. People should learn to analyze causes of unhappiness .
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【单选题】
Q1: What are the man and woman talking about?___
A. Whether nature is magical and kind .
B. Whether nature is powerful and full of risks .
C. Whether Christopher was well prepared for the trip .
D. Whether Christopher's trip to Alaska was worthwhile .
【单选题】
Q2: What can we learn about Christopher?___
A. He made a film about his trip to Alaska .
B. He wrote a story about his trip to Alaska .
C. He died while having an adventure in Alaska .
D. He learned how powerful and risky Alaska was .
【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
【单选题】
Q2:What did the woman do last night?___
A. She bought a new leather coat .
B. She studied very hard for an exam .
C. She treated all her friends to dinner .
D. She went to a concert with her friends .
【单选题】
Q3:Where did the woman get the money?___
A. She just received her student loan .
B. She saved some money for herself .
C. She borrowed the money from her friends .
D. She asked her mom to send her the money .
【单选题】
Q4:What is the man?___
A. A teacher of biology .
B. An undergraduate student .
C. A freshman in biology class .
D. A graduate teaching assistant .
【单选题】
Q1: What is this passage mainly about?___
A. How businesses can compete with each other .
B. How small businesses operate during holidays .
C. How small businesses manage holiday workers .
D. How can earn more money during holidays .
【单选题】
Q2: According to Rubin, what can small companies do to thank holiday workers?___
A. Have talks with their families .
B. Give them good extra benefits .
C. Offer them expensive holiday tokens .
D. Show appreciation to them face to face .
【单选题】
Q3: What can small business owners do to help holiday workers get into the holiday spirit?___
A. Entertain them with big meals .
B. Let them enjoy some holiday games .
C. Give them handmade thank-you cards .
D. Send their families some holiday gift cards .
【单选题】
Q4: Who are supposed to benefit most from this passage?___
A. Workers who have to work during holidays .
B. Employees who intend to earn extra money .
C. Big companies that usually close on holidays .
D. Small businesses that try to be more competitive .
【单选题】
In the first two paragraphs of the passage the writer tries to tell us that___
A. he had lived in Washington D.C. for twenty years
B. he was very imaginative when he was a child
C. he had fond memories of his old neighborhood
D. )he had come from a very poor neighborhood
【单选题】
The writer ,as a child ,was very fond of playing in the basement because ___
A. it was bright and alive
B. it contained a movie house and a space station
C. it was ideal for playing hide-and-seek
D. it was surrounded by trees and flowers
【单选题】
How did the writer feel when he visited his old neighborhood in Washington D.C. ?___
A. Greatly surprised .
B. Very regretful .
C. Quite excited .
D. Very sad .
【单选题】
On his visit to his hometown ,the writer found the old apartment building___
A. see medunfit to live in
B. had been repaired
C. could hardly be recognized
D. looked dirty and smelt horrible
